10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral via Inc.com

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Becoming the smartest person in the room

Just read and article via Fast Company that highlights some of the things you can do to boost your brain power. And it’s simple. It’s the things we usually take for granted and tend to forget about. Think reading opposing viewpoints, sleeping, exercising, and generally expanding your mind and horizons. That’s doesn’t require brain science does it?

“Noisy brooks are shallow. People that feel the need to let you know how smart they are, generally aren’t the smartest. Intelligent people listen more than they speak.” 

Read the full article here: How to become the smartest person in the room: http://bit.ly/1JKbPD9

 

Understand and be understood

If you have something to share, do so…freely. Never keep that creative insight to yourself. Sharing your thoughts and ideas, will at the end of the day create a better understanding of the subject matter. Someone said that too many cooks, spoil the broth. I say, surround yourself with as many brilliant people as you can…that way you empower each other with great ideas. Interaction is the fuel that ignites creativity. Understand and be understood.

The Evolution of a Reckless Upstart into a Visionary Leader

image“Steve loved ideas and loved making stuff, and he treated the process of creativity with a rare and wonderful reverence. He, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily squished. His was a victory for beauty, for purity, and, as he would say, for giving a damn.” ~ Jony Ive

Becoming Steve Jobs by Brent Schlender and Rick Tetzeli is story of a man who had outstanding success in taking Apple to the game player it is today! He created a brand that makes people line up for several days just to be the first to have the new iPhone or iPad in their hands. Excerpt courtesy of sukasareads.com. Read the entire review of Becoming Steve Jobs.

Sleep is important for the creative process

We often forget that sleep is one of the greatest creative aphrodisiac. This crucial necessity for fostering our creative process affects our every waking momentdictates our social rhythm, and even mediates our negative moods. Be as religious and disciplined about your sleep as you are about your work. We tend to wear our ability to get by on little sleep as some sort of badge of honor that validates our work ethic. But what it really is is a profound failure of self-respect and of priorities. What could possibly be more important than your health and your sanity, from which all else springs?

Excerpt from Brain Pickings: http://ow.ly/JoLKO

 

Ping. You just lost 5 minutes of concentration.

It’s hard to focus in an office space. Add to that the constant sounds of notifications from your phone, email, text messages, and it’s a wonder we get any work done at all. Especially if you are in a job where you actually have to think. So, what can we do?

Try to minimize distractions. Schedule time in your day when you will check email. For example, in a hour, check email once. Answer to imp messages right away, and star the others for a “Email Answer Time” scheduled in your planner.

Pondering the creative process

IMG_0354Build pockets of stillness into your life. Meditate. Go for walks. Ride your bike going nowhere in particular. There is a creative purpose to daydreaming, even to boredom. The best ideas come to us when we stop actively trying to coax the muse into manifesting and let the fragments of experience float around our unconscious mind in order to click into new combinations. Without this essential stage of unconscious processing, the entire flow of the creative process is broken.

Excerpt from Brain Pickings: http://ow.ly/JoLKO