“Being an entrepreneur is a lot like being in love: you’re totally into your work and want to spend every waking second with it. However, as anyone who’s ever been in love knows, at some point the honeymoon is over. And as any marriage counselor will tell you, that’s when the hard work of a successful marriage begins.” ~ Arlene Dickinson.

If you are an entrepreneur you know that it is an all-encompassing lifestyle. And no one understands this better than Arlene Dickinson, venture capitalist and host of the acclaimed award-winning CBC show Dragons’ Den. In her latest book, All In, she lays it all on the line for entrepreneurs, and helps them identify and confront their daily demons. Whether it’s facing fears of guilt, rejection or balancing personal and professional lives, Arlene shares firsthand experiences and stories from other entrepreneurs who have been there in the journey of trying to live up to their dreams.

As we start a new year, we’ll be setting new goals and benchmarks to reach for both our personal and business life. From the stories and insights of Arlene’s powerful book All In, we’ve learnt a few things that have once again given a kick-start to our business acumen. Here are a few things that we gleaned from Arlene Dickinson’s book that will be a reminder for us to not take ourselves too seriously, and ensure that we enjoy the journey in the new year (rather than focus on the destination). When you read All In, you’ll be able to extrapolate your own #ThinkBlink list. But in 2014, we resolve to:

1.     Stop feeling guilty if we don’t have a work/life balance. According to Dickinson, if you are an entrepreneur, work/life balance is a myth. “When you love what you do, it tends to occupy a lot of mental real estate. Even if you are on a beach in the Caribbean, your brain may be clocking hours at work, reading on books to improve your leadership style…brainstorming new possibilities.”
2.     Be present wherever we are. Avoid constantly checking emails at the dinner table.
3.     Wear our passions on our sleeve. Arlene says, “Some people view sincerity as a lack of sophistication and think enthusiasm is corny. Others view those same qualities as hallmarks of authenticity. Because I believed so much in what I was trying to create, they believed in me too.”
4.     Evaluate any major decision by carefully considering what might be the worst thing that they could happen. Consider future regrets.
5.     Incorporate fitness into our schedule. Did you know that most successful entrepreneurs are either addicted to it or find a way to include it into their hectic life.
6.     Remove emotions from the equation, and mistakes will become opportunities for learning, not self-punishment. It’s the best way to recover and move on quickly.
7.     Stay grounded if success taps you on the shoulder early.
8.     Demonstrate unshakable self-belief. Just take a shot and see what happens.

There is a key takeaway from the book that is all the more relevant today than in generations past. In the globalized marketplace of 2014, the entrepreneurial ethos needs to be embraced more strongly than ever.

Competition is fierce from large corporations at home and abroad, yet those big companies are never the incubators of innovation; entrepreneurs are the life blood of an economy.

All In shows that entrepreneurship isn’t a cloak we can put on and take off when we desire. It’s woven into our creative thinking and daily being. Arlene Dickinson’s book is an accessible read, free of management consulting doublespeak. It is a book that helps you Think Blink about the challenges of the entrepreneurial life and as 2014 dawns, we are all in on that sentiment.

A recent post on sukasastyle.com suggests that snobbery is not the exclusive purview of wine lovers, but rather scotch lovers exhibit it in spades. It’s not surprising really.

Scotch has widely gained a notoriety not only amongst those who don’t need to clutch their purse strings as tightly, but also amongst the want-to-be’s. Look around you and you’ll notice that people aren’t just drinking a category anymore. Which means, most people don’t ask the bartender for a scotch. True scotch drinkers drink a name, a brand. And even within a brand there are distinctions such as the year. So, whether it’s Glenfiddich 18-year or Laphroaig 10 Year, scotch aficionados know exactly what they want.  It’s no wonder that scotch branding snobbery is on the top of the list of advertising creatives.

It goes to show that great marketing results are achieved by the delicate art of creating a want in the consumer. Of course, you have to have a great product. That goes without saying. @SukasaStyle understands the subtle nuances of taste and preference. If you follow their popular #ScotchSunday posts, you’ll understand that scotch has the nuances and complexities of wine. And, look how well the branding of wine turned out. Now a billion dollar industry, wine advertising covers everything from product design, marketing, social media engagement, product placements, restaurant exclusives.

Taking  Glenfiddich as our example, what does this brand do well?

1. Consistent brand representation – look at the ads. They have a specific look and feel. Clean, classy and perhaps even a bit sassy.
2. Whether it’s the right tagline remains debatable, but Glenfiddich sure does tout around it’s tagline “The World’s Most Awarded Single Malt”. Perhaps
3. Accessible and understandable Social Media presence
4. Sticking to the KISS principle

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