Brands that blinked: Go Daddy

Last week, Go Daddy went down and affected thousands of small business sites. Blackouts on the web happen. Sites go down all the time. Customers feel the pain. Most brands would just apologize and think that was enough and go about their business. But not

The next day the company sent this email to their members:

The email, sent in a timely fashion was a good start. A brand should always be honest with  their customers. Like it or not, this is the age of “snap crackle blink” for brands. It is important to act fast to response to customer queries – good or bad. went a set further and gave their clients a refund. That’s brownie points for the brand.

Remember, perception is everything. Poor handling of customer concerns, directly affects your brand. Good job @godaddy for handling a faux pas very well.