How to be a Productivity Ninja


Is there a secret formula to help you worry less, achieve more and above all, rekindle the passion for your work? According to Graham Allcott, there is. He the author of the new book, How To Be A Productivity Ninja, and has a few tips up his sleeves.

  • Work smarter, not harder (Sure, but how?)
  • Get your inbox down to zero (Easier said than done)
  • Cut down on the time spent in pointless meetings (Amen to that!)

This is not a book on time management. Graham suggests that time management is dead; somewhere along the journey the game changed. Today we are bombarded constantly with emails, social media, voicemails, text messages, instant messages, intranet, conference calls, collaboration tools…and this happens 24/7.

Get one thing straight, you will never get everything done.  

“The trouble is, the modern work paradigm gives us so little sense of completion or clear space that it feels like we’re constantly straining to see the light at the end of a long, long tunnel. And when the light at the end of the tunnel finally approaches, you realize that it’s just some nasty bloke with a torch bringing you more work to do.”  

So how do we cope and be productive in this new work era?

Graham Allcott talks about something he calls “skilful attention management”. This he claims is the new key to productivity. How you use your attention and productivity will be crucial in your success. The challenge will be battling stress, procrastination, interruptions, distractions and annoying work practices.

Ninja-bookHow To Be A Productivity Ninja guides you through the process of developing your ninja mindset and then applying that to every area of your working life — and beyond. Don’t aim for perfection, Graham says. Instead, operate from a default position of organization to achieve a super-productive ripple effect.

The bottom line is this: Be a ninja not a superhero. The latter is an unrealistic dream, a fantasy that can never be fulfilled.

If you’d like to pick up the book and start your ninja training, you’ll find it at your local bookstore or at



New Ways to Validate Creative Ideas

Top-notch campaigns that have gone live without pretesting include Allstate‘s “Mayhem” and Old Spice’s “The Man Your Man Could Smell Like.” And as more marketers rely on gut feel rather than time-consuming consumer surveys while they pump out content on tight time frames, ads are being judged, altered and sometimes expanded after they are in market, using tools like social listening to gauge viewer engagement.

Adapted from Advertising Age.