Insight into your customer

Understanding your customer is key to creating the best customer experience. @ShilpaRaikar @BlinkCanada #ThinkBlink

Digital marketing is more than just banners and email. It’s also about measuring results and using that data  to fine tune your campaigns. The best analysts are able to connect the dots and glean insights that will inevitably disrupt the industry.

This applies even in Social Media marketing.

#socialmedia #socialmediamarketing #socialstrategy #brands #brandstrategy

People follow brands on #socialmedia because they want to engage with the brand. Don’t just sell your product, use the platform to listen and interact with your customers. Only then will your brand have lasting power.

this year #videocontent will represent 78% of all internet traffic | #strategy #socialmedia #socialstrategy #mondaymotivation

Yesterday, I had the honour of meeting Paul Rowan, cofounder of #Umbra at George Brown College. He is a true visionary and had some amazing pearls of wisdom (featured on my Twitter @ShilpaRaikar). #Art is important, he said. #GBConnect

In the book Disruptive Marketing by Geoffrey Colon, he speaks about how companies need to hire people with a hybrid skill set, rather than those with a specialized focus. I don’t completely agree with this notion, because you still need someone with an expertise who can help propel the brand forward.