The brand of the Toronto Maple Leafs

Tonight is the night – The Maple Leafs face the Boston Bruins tonight at the ACC. Thousands of fans will come out. Mayor Rob Ford declared it a Blue and White Day. The brand of Toronto Maple Leafs is strong and gets stronger with each win. Which makes us wonder, do brands always have to be in the winning seat to gain the respect of their fans?

Enjoy the Party tonight. Go Leafs Go!

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