“Steve loved ideas and loved making stuff, and he treated the process of creativity with a rare and wonderful reverence. He, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily squished. His was a victory for beauty, for purity, and, as he would say, for giving a damn.” ~ Jony Ive

Becoming Steve Jobs by Brent Schlender and Rick Tetzeli is story of a man who had outstanding success in taking Apple to the game player it is today! He created a brand that makes people line up for several days just to be the first to have the new iPhone or iPad in their hands. Excerpt courtesy of sukasareads.com. Read the entire review of Becoming Steve Jobs.