this year #videocontent will represent 78% of all internet traffic | #strategy #socialmedia #socialstrategy #mondaymotivation

Yesterday, I had the honour of meeting Paul Rowan, cofounder of #Umbra at George Brown College. He is a true visionary and had some amazing pearls of wisdom (featured on my Twitter @ShilpaRaikar). #Art is important, he said. #GBConnect

In the book Disruptive Marketing by Geoffrey Colon, he speaks about how companies need to hire people with a hybrid skill set, rather than those with a specialized focus. I don’t completely agree with this notion, because you still need someone with an expertise who can help propel the brand forward.

Increase shares and backlinks back to your website by using a smart influencer outreach strategy.

(#influenceroutreach #socialmedia #socialstrategy #strategy #strategist @ShilpaRaikar @BlinkCanada