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Category Archives: Creative Strategy
Spy. Learn. Grow Your Brand.
Strategy before budget
Always think of your strategy first. Then, work a budget around that strategy. #ThinkBlink
(@BlinkCanada @ShilpaRaikar #BlinkAdvertising)
Tell your story. Make it memorable.
Digital Marketing Trend
Monday Motivation – Assume The Position
15 Internet Marketing Principles That Apply To LinkedIn
These great principles of internet marketing have been taken from Brian Carter’s book, LinkedIn for Business: How Advertisers, Marketers, and Salespeople get leads.
Internet marketing varies for many kinds and sizes of companies and in many niches. Here are 15 principles from Internet marketing in general that also apply to LinkedIn marketing:
- Think strategically and follow a process.
- Know what your goal is and measure it.
- Measure your progress with web analytics.
- Optimize your tactics based on analytics.
- Get to know your target audience.
- Stimulate your target your audience with the right messages.
- Test, test, test.
- Fit everything into a coherent strategy.
- Create value for your audience.
- Make it easy for people to share what you create.
- Create, build, and maintain relationships.
- Be generous.
- Grow an audience that is easy to contact repeatedly.
- Set policies for Internet behavior.
- Empower employees to contribute to the marketing and sales efforts.
7 Ways To Be Happy Right Now
From Neil Pasricha’s new book The Happiness Equation.
Start Cultivating The Habit Of Documenting Ideas
Creativity starts by collecting ideas. The first step of the process is to start with the world around you. Every time you pick up a book be prepared to write, scribble anything that sparks your interest.
From Let The Elephants Run by David Usher
Within creative thinking, lives the power of transformation
There is something magical, almost indescribable, that happens in the moment of creation — the moment of bliss, surprise, and wonder when all forces of the universe come into focus for just a split second. Suddenly, you can see something that no one else can see.
From Let The Elephants Run by David Usher