Words are my life. Stories are my inspiration. So, will Pinterest really keep my interest?
The winning film of the Oscars was a surprise. How could a silent, black and white movie, win in the era of 3D and visual effects? Especially, when the norm in cinematography seems to be pushing boundaries in technology. So does visual/silent trump words?
Seriously, who could have predicted that Pinterest – a virtual pinboard – could drive more traffic for marketers than Google+, YouTube and LinkedIn? Is its success related to pictures? Or is it just a brilliantly simple idea that took off because it was different? My money is on the latter. While millions of people and marketers were offering essentially the same thing packaged differently – Google keywords, SEO, videos on YouTube – Pinterest decided to go down the path less travelled and create their own path.
So, should we assume that a picture is worth a thousand words? The writer in me still adamantly says “No”. Even though an image can seemingly get the message across in a quicker way, words can evoke a million images in your mind – and for every reader the experience may be uniquely differently. To me, that’s more powerful.
However, Pinterest could be interesting. It definitely peeks my interest.