“You never really understand a person until you consider things from his point of view–until you climb inside of his skin and walk around in it.”
Harper Lee, the legendary author behind To Kill a Mockingbird, turns 88 years old today. Lee only wrote the one novel, which has gone on to become one of the most important and influential works in American literature.To Kill a Mockingbird won the Pulitzer Prize in 1961.
Her quote has remarkable relevance in today’s creative, advertising and marketing world.
Write an ad that resonates with your consumer; don’t just do an ad-hoc one to satisfy your client. You need to walk in your consumer’s shoes. You need to consider things from their point of view. And, only when you’ve climbed inside their skin and walked around it, will you have an idea that’s brilliantly on point.
Thank you Harper Lee for giving us one of the most powerful novels ever. And, happy 88th to you!