Sticky Branding is an action-oriented branding playbook, complete with exercises at the end of each chapter.
“Sticky brands don’t behave like faceless companies. They stand out because they reveal their personality, share their opinions, and build real customer relationships.”
Jeremy Miller identifies principles that can make any company stand out. These include concepts like Simple Clarity – one of the foundations of a sticky brand. It’s simple: Jeremy Miller says that when people understand you, they are more likely to buy from you.
The 5 Words You Want To Hear A Customer Say
“That’s interesting. Tell me more.”
There are lots of wonderful insights in the book that even small business can apply if they are keen to turn their brand into a sticky brand. The advantage of Sticky Brands is that they can cut through the clutter of their market and engage their customers with Brand storylines – stories that engage them in a conversation and build relationships.
The value of a Sticky Brand is sales. Sticky Brands, according to Jeremy Miller, sell more, faster – provided they are purposeful with their resources. And, isn’t this what we are all after? He recognizes that small- and mid-sized companies don’t have vast marketing budgets and resources to move the sales needle. To drive sales and grow a sticky brand, he recommends you focus on one priority at a time: Volume, Velocity, or Value.
Jeremy Miller’s Sticky Branding is a book that one will have to pick up over and over again to be constantly reminded of the importance of a brand. There is so much here. It’s a textbook written for real life results.
“There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
~ Peter Drucker, management guru