http://thinkblink.ca/blog/?p=126 Ideas that fuel brands Thu, 24 Sep 2015 20:05:55 +0000 hourly 1 https://wordpress.org/?v=3.8.41 http://thinkblink.ca/blog/?p=126&cpage=1#comment-594 Sat, 11 Feb 2012 04:55:13 +0000 http://blinkadvertising.ca/blog/?p=126#comment-594 What a great blog

]]> http://thinkblink.ca/blog/?p=126&cpage=1#comment-576 Fri, 03 Feb 2012 18:36:05 +0000 http://blinkadvertising.ca/blog/?p=126#comment-576 This will arguably be the most highly watched Super Bowl by virtue of the history between these two teams who played –many contend– in the most thrilling championship game with the underdog New York Giants overcoming the till then perfect New England Patriots four years ago?
If the prognostications for a close game come true then it may be a decent return for the advertisers; I find Samsung most intriguiging thanks to the functionality and form of their smart phones.
Ultimately, the efficacy of the Super Bowl advertising will be determined by what the end consumer thinks of the product and their aspirational association with it.
Will Samsung be the New York Giants in that vein and one day upset the reigning, unbeaten alpha male top dog Apple? Audi’s foray into the flavour of the month campaign opens its agency up to the (correct, in my opinion) critique of some advertising shops–not understanding either the company, its clients or potential clients.

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